About Brad Breeding

Brad Breeding is president and co-founder of myLifeSite, a North Carolina company that develops web-based resources designed to help families make better-informed decisions when considering a continuing care retirement community (CCRC) or lifecare community.

You’re Ready for a CCRC…But Your Adult Kids Aren’t on Board

As you may know, I travel across the country frequently, speaking at continuing care retirement communities (CCRCs, or life plan communities) about a variety of senior living-related topics. In the course of my travels, I am fortunate to be able to meet a fascinating array of people, many of whom have insightful stories that they [...]

By | 2018-06-19T09:23:52+00:00 June 18th, 2018|

Number-Crunching: A Look at Differing CCRC Pricing Sheets

If you follow our blog, you know that I’ve written in the past about the different types of contracts offered by continuing care retirement communities (CCRCs, or life plan communities). But understanding contract types conceptually and actually knowing what you are looking at when you read over a particular CCRC’s pricing sheet are two very [...]

By | 2018-06-11T12:50:43+00:00 June 11th, 2018|

Independence: A Double-Edged Sword?

One of the most popular reasons people cite for staying in the home is maintaining independence. Yet, over time and without proper planning, there is actually a risk of becoming less independent living at home. In her 2015 article in The New York Times, “At Home, Many Seniors are Imprisoned by their Independence,” Paula Span says, [...]

By | 2018-06-11T09:36:52+00:00 June 5th, 2018|

Consumer Survey Results: What’s Important to CCRC Prospects?

At myLifeSite, our primary objective is to provide consumers with the tools and information they need in order to make an educated decision about their senior living options. But in order to do that effectively, we have to understand who our customers are—what factors are most important to them when considering senior living communities, such [...]

By | 2018-06-04T17:18:09+00:00 June 4th, 2018|

Lifelong Learning: Good for Seniors’ Minds & Bodies

Springtime means graduation season. There is a recent and growing trend among college graduates that is garnering a lot of attention. According to the National Center for Education Statistics, by 2020, 43 percent of college students are expected to be age 25 and older. And among these older grads are more and more seniors, who [...]

By | 2018-05-28T19:55:04+00:00 May 28th, 2018|

Medicare and Continuing Care Retirement Communities (CCRCs)

In a previous post titled Long Term Care: What Does Medicare Actually Cover?, I described the possible out-of-pocket financial impact someone may face by receiving care in a private-pay skilled nursing facility (SNF) versus a Medicare-certified SNF. In a nutshell, Medicare Part A will cover medically necessary skilled nursing care—for a limited time and limited amount—if certain [...]

By | 2018-05-21T16:40:35+00:00 May 21st, 2018|

Mind the Gap: Seniors with Nowhere to Turn for Support

There was a heartbreaking story in the Washington Post this week about an elderly man in China named Han Zicheng, who tried putting himself up for adoption. His wife had died years ago, and his adult sons had moved away and rarely called or visited. This 85-year-old man thought he would try to find a [...]

By | 2018-05-14T10:29:01+00:00 May 14th, 2018|

Retiring the “Sales Counselor” Title at CCRCs?

Salespeople and advertisers often get a bad rap. Right or wrong, there is a definite stereotype around people who make a living off of selling everything from office supplies to pharmaceuticals to, yes, used cars. At the heart of this stereotype, I believe, is people’s concerns about being pushed into a decision they are not [...]

By | 2018-05-08T10:10:05+00:00 May 7th, 2018|

Do You Need to Update Your Estate Planning Documents?

I’m a planner; I like to be prepared for whatever the future might hold. This trait is in part what drew me to my previous career as a financial advisor, as well as the reason I’m now an advocate for continuing care retirement communities (CCRCs, or life plan communities), which provide their residents with the [...]

By | 2018-04-30T13:39:27+00:00 April 30th, 2018|

Everyone Wins: Why Society Must Tap into Seniors’ Experience & Wisdom

Last week’s post on people’s fear of catching the “old disease” got me thinking about a related topic that I often discuss when I present to groups: ageism and the so-called “invisible senior.” I wrote a blog post about this issue last fall, but I also recently gave a talk at the Key5 conference in [...]

By | 2018-04-23T15:28:38+00:00 April 23rd, 2018|